Starbucks Price Parity Statement – Mercy For Animals

The following statement regarding Starbucks’ price parity may be attributed to Jennifer Behr, corporate relations manager at Mercy For Animals:

Mercy For Animals commends Starbucks for their compassionate decision to eliminate the upcharge for plant-based milk at their more than 16,000 locations in the United States and Canada. This change benefits Starbucks customers, who stand to save over 10% per plant-based beverage while positively impacting animals and the planet. Cows’ milk production generates about three times the greenhouse gas emissions of plant-based options and places a heavier burden on land and water resources. 

For years, Mercy For Animals has engaged with Starbucks, urging the company to implement plant-based menu strategies to reduce the chain’s food-related environmental impact. With this move, Starbucks joins the growing list of companies offering plant-based milk at no extra cost, making clear that sustainable options should be the norm, not the exception. 

—Jennifer Behr, Corporate Relations Manager at Mercy For Animals