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If you’re a fan of New York Fashion Week, you probably know what not to wear—but do you know who not to wear? See how PETA is reminding big brands that a look can kill without killing anyone.
PETA Stormed Coach’s New York Fashion Week Runway Show
With the words “Leather Kills” scrawled across her chest and “Turn Your Back on Leather” across her back, this PETA supporter stole the sidewalk stage outside of Coach’s show.
Inside, a PETA runway rebel was dragged from Coach’s show yelling “Coach kills! Leather kills!” to make sure attendees heard his message.
At slaughterhouses, workers sometimes skin and dismember cows for leather while they’re still conscious—after they’ve endured castration, tail-docking, and dehorning, often without any painkillers, on farms. A PETA exposé of the world’s largest leather processor—which has been linked to Coach—showed workers branding calves on the face, beating cows and bulls, and shocking them with electric prods.
How You Can Help Animals During New York Fashion Week
In addition to the horrific cruelty it inflicts on animals, the leather industry also contributes to the climate catastrophe, land devastation, pollution, and water contamination. Sustainable vegan leather made from apples, cork, corn, grapes, mushrooms, paper, and pineapples creates the same leather look without harming animals or the environment.
YOU can help us push animal-friendly fashion during Fashion Week. Following pressure from PETA and our supporters, Coach and dozens of other brands have banned fur—now, it’s time for them to ditch leather made from the skins of tortured and slaughtered animals and embrace cruelty-free vegan leather. Let brands know you support animal-free fashion by flooding their comment sections on Instagram, Facebook, and X (formerly Twitter) with polite comments.
