27 Jul 2024
Swiss natural ingredients company Nuproxa Group is launching in the market during SIAVS 2024, held from August 6-8 in São Paulo.
Present in the Latin American market since 2007, the Nuproxa Group chose the SIAVS 2024 event, taking place at the Anhembi District in São Paulo from August 6-8, to introduce its brand and portfolio to Brazil. With innovative solutions already recognized in Europe and other Latin American countries for their effectiveness and quality, extracting the best from nature and transforming it into nutrition technology for animal welfare and health.
In Brazilian territory, the chosen location for its headquarters is Itajaí, Santa Catarina, strategically thought to support a distribution network covering the entire country, as the region is strong in pork and poultry production. Nuproxa Brazil has a technical-commercial team and a group of nutrition and health specialists for poultry, swine, ruminants, companion animals, and aquaculture, ready to provide full support to their customers.
With a planned investment of 22% of its market share in new markets, the company intends to make the Brazilian market one of the group’s most important in the coming years.
Homero Borin, Vice-President of the Nuproxa Group for Latin America, highlights the importance of this expansion. “Brazil has always been part of our growth plans as it is an extremely important market for the expansion of our business. Additionally, we have always conducted scientific tests with prestigious Brazilian institutions to confirm the effectiveness of our products. With the addition of new products to our portfolio and the expansion of our technical team, we are ready to debut in the country,” says Borin.
Among Nuproxa’s highlights are specialized technical support and innovative and sustainable products developed for customers looking to maximize results and maintain high profitability in their operations, meeting global demand.
“Our products, which are already successful throughout Latin America, are now available in Brazil with a primary focus on poultry and swine production, in addition to an innovative line of aquaculture products. Nuproxa’s products are natural and highly tested, offering maximum economic return and superior production performance aligned with sustainability and animal welfare concepts. Moreover, Nuproxa has a rigorous food safety, quality, and regulatory program to ensure the integrity of our products, following the highest standards established by FAMI-QS certification,” says Jonivan Paloschi, Commercial Director for Nuproxa Brazil.
Until 2021, Nuproxa operated indirectly in Brazil through a local distributor, offering a reduced range of products. However, given the country’s importance in global animal production and the growth of its product line, the Swiss company is entering the country with full force. Nuproxa Brazil’s goal is to have its full product line available in the Brazilian market in the coming years.
Brazil SIAVS stand no. 103 SIAVS 2024,
from August 6th to 8th Anhembi District, São Paulo
The Nuproxa Group is a Swiss company that, since its creation in 2007, combines science, innovation, and quality to offer the market naturally effective products. Nuproxa ensures the effectiveness of its solutions resulting in formulations that provide performance and economy for the animal feed industry. Nuproxa is present in more than 25 countries in Latin America, Europe, and Africa with a strong commitment to its commercial partners, research, product development, and especially its customers.
Nuproxa Group Communications Department
WhatsApp: +41 76 568 8095
Jonivan Paloschi, Commercial Director for Nuproxa Brazil
